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Everything you need to build a fully-booked therapy practice.

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JOIN TODAY

Get the steps, systems and self-belief to grow, whether you're a newly qualified therapist or an experienced practitioner.

"I know I should
be doing more marketing, but it just feels exhausting."

Many - probably most - therapists struggle with influencer-style self-promotion . Plus, getting caught up in the relentless pursuit of likes on social media won’t actually help you to reach or retain clients. 

So what does help?

Step one: trust your gut. If sales tactics and scarcity feel wrong, you're already on the right track.

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If you find yourself thinking along these lines, you’re in good company. 

"I know I should be doing more marketing, but it just feels so exhausting."

Many - probably most - therapists struggle with influencer-style self-promotion. Plus, getting caught up in the relentless pursuit of likes on social media won’t actually help you to reach or retain clients. 

So what does help?

Step one: trust your gut! If sales tactics and scarcity feel wrong, you're already on the right track.


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If you find yourself thinking along these lines, you’re in good company. 

- deirdre quinn, craniosacral therapist

"Nothing about mainstream marketing sits comfortably with me. I hate the hard sell, the social media frenzy.
Sara's approach is soulful, compassionate and humane."

- ANGIE SQUIRES,
QI GONG PRACTITIONER

"I would normally run a mile from anything marketing and sales related but this is different. 

This is a journey of delving deep into your values, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your clients."

- ANGIE SQUIRES,
QI GONG PRACTITIONER
UK

- DEIRDRE QUINN,
CRANIOSACRAL THERAPIST
Ireland

I started my career as a therapist with a ton of self-doubt, zero business experience and a sense of dread when it came to marketing.

20 years later, I know that getting busy as a therapist has very little to do with advertising.

It's about feeling empowered in the day-to-day running of your practice, knowing how to steadily build your reputation (offline as well as online), and getting clear on what makes you unique as a practitioner.

Hi, I'm Sara.
Founder of How Humans Heal.

Take heart! Your success does not depend on having an Instagram Reels Strategy. I promise.



- Sara


Introducing

Your complete training and action plan to create the ripple effect of trust & professionalism that lead to a thriving practice.

I’m sharing the exact step-by-step method + behind-the-scenes systems I used to get to fully booked with a waitlist,
so that you can do the same, with or without social media.

All in a 9-MODULE online programme
combined with extra support and resources.

Here's what's inside the course

One

Part One:
Foundations

Move past limiting beliefs, and discover the practices and habits that will fuel you on your practice-building journey.

SELF-BELIEF & SELF-CARE

Tap into the powerful benefits of narrowing your focus, and stand out from the crowd with a unique specialism in your practice.

FIND YOUR THERAPY NICHE

Learn the secret to connecting with new clients, and how to show up as your true self (while still maintaining great boundaries)!

AUTHENTICITY & EMPATHY

Three

Two

Part Two: 
Behind-the-Scenes

Get clear on your income goals, set your fees from a place of self-worth, stick to your policies with kindness and grace, and learn the trust-building touches that create a safe and held experience for your clients. 


get organised & professional

Learn exactly how to structure new enquiry calls, initial consultations, and treatment packages or programmes, and understand why clients do (or don't) rebook, plus the key to building long-term client relationships.

BUILD YOUR "BEHIND-THE-SCENES"

YOUR CLIENT'S JOURNEY

Make sure your website is intuitive and reassuring for clients, plus get my Recommendations & Referrals Method to take enquiries from random, to regular and predictable.

Are you an introvert or an extrovert? Is your communication style the Mentor, the Connector or the Expert? Discover the most natural and effective marketing methods for your personality.

OWN YOUR STRENGTHS

Craft a core message that means you'll never be stuck for what to post or write about again. Share your love for your work in a way that's ethical, impactful and inspiring.

CREATE inspiring content

Create a simple, personalised marketing plan that you feel calm about, and that tracks your progress over the months - so you can see exactly what's working, and do more of it!

stay on track

Part Three:
Marketing

"Pathway to a Full Practice inspired me to really take charge of the ‘marketing’ side of my practice. Instead of wasting energy constantly feeling bad about the stuff I wasn’t doing, I became organised and disciplined. I developed a Signature Programme which I have just launched, using all the advice from this module. This course is continuing to support me both personally and professionally and I highly recommend it."

- JACKIE EARL,
CRANIOSACRAL THERAPIST, UK

"I am on my way to being fully booked and thinking about needing a waiting list soon!"

Weekly video lessons, powerful exercises and worksheets, plus a flexible structure with a self-paced option.

VIDEO LESSONS

Live sessions via Zoom for personalised support, feedback and the accountability you need to help you stay on track.

LIVE SESSIONS

Done-for-you templates and scripts for emails, conversations, important calls and more - ready for you to use straight away!

TEMPLATES + SCRIPTS

How it works

Everything is laid out clearly for you. There's no information overload.
As soon as you log into the course, you'll find all the resources you need. 

Because if you're going to take this step, it's important to have everything you need.

PLUS, more training, resources and support

AND THAT'S NOT ALL

Come along to regular small group sessions via Zoom, bring your questions about the course topics, and get feedback and encouragement.

That's why all of this is included too

Save yourself hours of brainpower with done-for-you templates, scripts, policies to edit, ready-to-use emails and much more - just swipe and go!

Join our friendly, supportive student community, connect with like-minded practitioners on the same path, and know that you're never alone.

- liz leech,
craniosacral therapist, UK

"The templates are gold.
It took me years to find and refine what Sara gives you with one click."

- LOU LOVEGROVE,
YOGA TEACHER, UK

"Safe and supportive.
I loved the pace and the wonderful encouragement."

- liz leech,
craniosacral therapist,
UK

- LOU LOVEGROVE,
YOGA TEACHER,
UK

Connection

Clarity

Connection

core modules

Here's a breakdown of the modules in the programme:

Move past the myths and limiting beliefs that are specific to therapists, and cultivate the attitude and habits that will keep you motivated and resilient.

Get clear on your positioning, and define what makes you and your services different from every other practitioner out there.

Pinpoint exactly WHO your clients are, WHERE to find them and HOW to make a connection through powerful copywriting.

Create a website you love (whatever your budget) that showcases your approach, demonstrates your expertise, and makes it easy and intuitive for clients to book in with you!

Get professional with behind-the-scenes systems, and client-care that spreads the word for you. Learn the core skills of practice-building that aren’t included in general marketing courses.

Discover how word-of mouth recommendations & referrals can be your primary source of clients. Shift away from competition to build caring, professional networks with aligned colleagues.

Transform your relationship with marketing with ethical and effective strategies based on transparency, trust and empowerment. Choose what suits your strengths, personality and natural communication style!

Become known as the go-to person in your community for how you work, who you help, and what you stand for. Share a message that's original and meaningful to your clients.

Plan for success with a clear vision, a personalised marketing plan and action steps that bring results straight away.

Read more student testimonials

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