Say hello to growing your practice, without the overwhelm.
Say hello to growing your practice, without the overwhelm.
JOIN THE WAITLIST
Say hello to growing your practice, without the overwhelm.
Say hello to growing your practice, without the overwhelm.
JOIN THE WAITLIST
You trained to help people heal. You've spent years developing your skills, and deepening your understanding of bodies, minds, trauma, emotions.
You love what you do.
Instead of focusing on what inspires you, you're sorting through a never-ending list of tasks.
Websites, social media, leaflets, practitioner directories, networking events, giving talks.
Your vision didn't include spending this much time trying to 'get new clients' or stand out from the crowd.
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But no one really taught you how to build a business. Not in a way that feels grounded, ethical, and true to the heart of your work.
SO HERE YOU ARE.
Instead of focusing on what inspires you, you're sorting through a never-ending list of tasks.
Websites, social media, leaflets, practitioner directories, networking events, giving talks.
Your vision didn't include spending this much time trying to 'get new clients' or stand out from the crowd.
Does any of this sound familiar?
Does any of this sound familiar?
Feeling uncomfortable with self-promotion, and hating the thought of coming across as pushy
Running special offers, giving taster sessions, doing treatment exchanges, and ending up resentful because of how much you're giving, without getting enough back
Knowing you're not in this for the money, but getting tired of relying on part-time jobs to make ends meet
Feeling out of your depth, and getting to the point where you hold back from doing any marketing at all
SOME OF THE THINGS YOU MIGHT BE experiencing
Struggling to describe what you do, because it’s layered and subtle, and mainstream marketing language just feels wrong
Posting on social media just for the sake of it, without a real strategy
Pouring your energy into a new website, then getting disheartened when it launches and you don’t get lots of new enquiries
The truth is, most practitioner qualifications don’t include training on how to actually grow your practice.
THE PROBLEM ISN'T YOU.
And most marketing courses for therapists still teach tactics that feel pretty unethical — strategies based on urgency, comparison, and trying to get people to say yes.
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You need to do something to bring new clients in the door. Where should you focus? Do you really need an Instagram Reels strategy? Is there a way to do this that doesn't lead to and endless merry-go-round of marketing and trying to fill empty appointment slots?
SO, WHAT DO YOU DO?
YOU DON'T HAVE TO DO THIS ALONE.
I started my career as a therapist with a ton of self-doubt, zero business experience and a sense of dread when it came to marketing. 20 years later, I know that getting busy is about more than being visible online.
YOU DON'T HAVE TO DO THIS ALONE.
You need a holistic approach to practice-building.
That means building a reputation for exactly how you help people. Building-real life referral relationships. Building behind-the-scenes systems that create an exceptional experience. Building your self-belief, and your confidence in the day-to-day running of your practice.
I've learned that marketing doesn't have to be unethical or draining. It can be honest, inspiring and effective. Getting this right is the reason clients will trust in your expertise, and feel a genuine connection with you.
You also need to feel proud of how you share your work.
Your complete training and action plan to create the ripple effect of trust & professionalism that lead to a thriving practice.
I’m sharing the exact step-by-step method + behind-the-scenes systems I used to get to fully booked with a waitlist,
so that you can do the same, with or without social media.
All in a 9-MODULE online programme
combined with extra support and resources.
Part One:
The Foundations
Shift the beliefs that keep you stuck, and learn simple practices to stay grounded, focused, and motivated.
Discover the power of narrowing your focus—so the right clients can find you, trust you, and know what makes your approach special.
Learn how to show up—online and offline—as your true self, while still maintaining great boundaries.
Part Two:
Behind-the-Scenes
Get clear on your income goals, set your fees from a place of self-worth, and hold policies with grace. Add the trust-building touches that create a safe and held experience for your clients.
Understand how to guide clients from first enquiry to long-term work, with thoughtful processes that support trust, clarity, and rebooking.
Put simple, reliable systems in place—from referrals to a client-friendly website—so your practice feels professional, sustainable, and supportive for you and your clients.
Are you an introvert or an extrovert? Is your communication style the Mentor, the Connector or the Expert? Learn how to market in ways that feel natural, honest, and true to you.
Find your core message and turn it into content that feels good to make and meaningful to share.
Make a marketing plan you can actually stick to. Track what’s working, tweak what’s not, and grow your practice in a way that feels calm and sustainable.
Part Three:
Steady Growth
"Pathway to a Full Practice inspired me to really take charge of the ‘marketing’ side of my practice. Instead of wasting energy constantly feeling bad about the stuff I wasn’t doing, I became organised and disciplined. I developed a Signature Programme which I have just launched, using all the advice from this module. This course is continuing to support me both personally and professionally and I highly recommend it."
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
Weekly video lessons, powerful exercises and worksheets, plus a flexible structure with a self-paced option.
Live sessions via Zoom for personalised support, feedback and the accountability you need to help you stay on track.
Done-for-you templates and scripts for emails, conversations, important calls and more - ready for you to use straight away!
Everything is laid out clearly for you. There's no information overload.
As soon as you log into the course, you'll find all the resources you need.
Because if you're going to take this step, it's important to have everything you need.
PLUS, more training, resources and support
Come along to regular small group sessions via Zoom, bring your questions about the course topics, and get feedback and encouragement.
That's why all of this is included too
Save yourself hours of brainpower with done-for-you templates, scripts, policies to edit, ready-to-use emails and much more - just swipe and go!
Join our friendly, supportive student community, connect with like-minded practitioners on the same path, and know that you're never alone.
"Nothing about mainstream marketing sits comfortably with me. I hate the hard sell, the social media frenzy. Sara's approach is soulful, compassionate and humane."
"I had a lot of limiting beliefs around my ability to make a proper living from my work. I've gone from feeling fearful about promoting myself to running sell-out workshops, with plans in the pipeline for much, much more. If you're craving the support of someone wise to guide you, I don't think you could find anyone better than Sara Hammond."
The problem with most trainings out there is they take a mainstream model and apply it to wellness practice growth - with an emphasis on sales tactics and self-promotion. This just doesn't fit with the essence or the ethics of the work we do.
Pathway to a Full Practice teaches you the essential steps to grow your practice, but with a focus on trust, safety and empowerment. Your marketing shouldn't be to be separate from your therapeutic work - it's all part of making an authentic and healing connection with another human.
You don't have to be a self-promoter, a tech wizard, a public speaker or a certain kind of person to succeed. But you do need to believe in yourself, and cultivate a positive state of mind. That's why we look at the marketing blocks and challenges that are specific to therapists and health practitioners, so you can move past the myths that hold you back.
I've learned over the years that it's not just about knowing WHAT to do, but HOW you do it - taking action from a place of groundedness, generosity and inner resilience.
CRANIOSACRAL THERAPIST
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
Jackie Earl
MASSAGE
THERAPIST
"You start to see results from the first week! I 100% recommend this wonderful course."
David Zotes
YOGA TEACHER
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
MASSAGE
THERAPIST
"You start to see results from the first week! I 100% recommend this wonderful course."
David Zotes
CRANIOSACRAL THERAPIST
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
Jackie Earl
CRANIOSACRAL THERAPIST
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
MASSAGE
THERAPIST
"You start to see results from the first week! I 100% recommend this wonderful course."
David Zotes
CRANIOSACRAL THERAPIST
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
CRANIOSACRAL THERAPIST
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
CRANIOSACRAL THERAPIST
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
"The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
Claire Brandreth
CRANIOSACRAL THERAPIST
"The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
Claire Brandreth
CRANIOSACRAL THERAPIST
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
MASSAGE
THERAPIST
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
MASSAGE
THERAPIST
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
CRANIOSACRAL THERAPIST
"The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
Claire Brandreth
CRANIOSACRAL
THERAPIST
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
CRANIOSACRAL
THERAPIST
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
MASSAGE
THERAPIST
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
BREATHWORK
PRACTITIONER
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
BREATHWORK
PRACTITIONER
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
YOGA TEACHER
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
CRANIOSACRAL
THERAPIST
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
YOGA TEACHER
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
BREATHWORK
PRACTITIONER
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
CRANIOSACRAL THERAPIST
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
Jackie Earl
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
YOGA
TEACHER
UK
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
Jackie Earl
CRANIOSACRAL
THERAPIST
UK
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
BREATHWORK
PRACTITIONER
USA
CRANIOSACRAL
THERAPIST
UK
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
UK
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
MASSAGE
THERAPIST
SPAIN
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
"You start to see results from the first week! I 100% recommend this wonderful course.
David Zotes
CRANIOSACRAL
THERAPIST
IRELAND
MASSAGE
THERAPIST
UK
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