Everything you need to build
a fulfilling and fully-booked therapy practice.
Whether you're a hands-on therapist, a talking therapist, or another kind of holistic practitioner, I know this for sure: you love what you do. You genuinely care, and you want to use your skills and your knowledge to help people.
What you don’t love quite so much is the dreaded marketing.
Instead of focusing on what inspires you, your mind is constantly sorting through a never-ending list of tasks. Websites, leaflets, braving the world of social media, giving talks, going to networking events. Your vision didn’t include spending this much time trying to ‘get more clients’, or stand out from the crowd.
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It all feels like too much, and where do you even start?
I'm a Craniosacral Therapist, a mentor and a course creator. I spent almost 20 years running a successful, full-time practice. But my journey started with self-doubt, zero business experience and no idea where to begin.
All I knew was that the self-promotion I was told I should be doing, felt wrong. It was the opposite of what I believed in: integrity, safety and empowerment.
But I'm happy to share that I found a different way to create a busy practice.
Your complete training and action plan to create the ripple effect of inspiration that leads to a thriving practice.
All in a 9-week online programme combined with extra support and resources.
I took my therapy practice from zero clients to fully-booked with a waiting list - without paid advertising or sales tactics.
And I'm sharing the unique step-by-step method I used to do it.
Part One:
Foundations
Get ready to transform your limiting beliefs, tap into a new level of confidence, and set up the habits that lead to success.
Learn how to stand out in a sea of similar sounding therapies, by getting across the unique magic of what you do.
Unlock the mystery of attracting the right clients, by knowing the one truly powerful way to reach people who need your help.
Part Two:
Behind-the-Scenes
Create an outstanding website (whatever your budget) that demonstrates your expertise and client-care.
Learn a proven, step-by-step process to guide clients from their first enquiry to their first appointment, plus the secret to building long-term client relationships.
Set your fees from a place of self-worth, stick to your policies with kindness and grace, and step up your boundaries where you need to.
Watch your weekly new client enquiries go from random to regular and predictable, with a Recommendations & Referrals System that does the work for you.
Part Three:
Growth
Is your marketing style The Mentor, The Connector, or The Expert? Instantly make your life easier and your marketing more authentic by doing what comes naturally to you.
Build your reputation with the most powerful tool at your disposal. Use your marketing to educate, inspire and stand OUT by sharing what you stand FOR.
Move forward with your personalised marketing plan, with easy-to-follow action steps. Follow it consistently, and experience the motivation that comes from seeing real results, straight away.
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"I would normally run a mile from anything marketing and sales related but this is different."
This is a journey of delving deep into your values, your message, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your present and future clients. This is life learning that will help both you and your business grow. In my opinion Pathway to a Full Practice should be mandatory core curriculum training for all therapists. If you're wondering if you should invest your time, energy and money into doing this course then my advice is just do it.
- DEIRDRE WALSH, CRANIOSACRAL THERAPIST