Everything you need to build a fully-booked and fulfilling therapy practice.
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JOIN TODAY
Get the steps, the systems and the self-belief to grow, whether you're a newly qualified therapist or an experienced practitioner.
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I know I should be doing more marketing...
...but I keep avoiding it.
If you find yourself thinking along these lines, you're not alone. Most therapists struggle with selling and self-promotion.
Pouring your time and energy into advertising or the relentless pursuit of ‘likes’ and ‘views’ on social media can feel more than a little bit soul-destroying.
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I know I should be doing more marketing...
...but I keep avoiding it.
If you find yourself thinking along these lines, you're not alone. Most therapists struggle with selling and self-promotion.
Pouring your time and energy into advertising or the relentless pursuit of ‘likes’ and ‘views’ on social media can feel more than a little bit soul-destroying.
These days, you hear a lot of talk about not being salesy.
But scratch the surface and you'll find that most marketing trainings still promote the same tricks of human psychology to get people to book in.
Even the most well-intentioned practitioners can get pulled into a set of persuasion and scarcity tactics that are deeply at odds with the values behind our work: trust, safety, empowerment.
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For sure, nobody actually wants to come across as selling.
MAYBE YOU'VE ALREADY BEEN ASKING YOURSELF...
Do I really have to be a 'wellness influencer' to build a busy practice?
Is there a recipe for success that doesn't involve spending my life on social media?
Can I find new clients in a way that feels genuine and authentic?
These days, you hear a lot of talk about not being salesy.
But scratch the surface and you'll find that most marketing trainings still promote the same tricks of human psychology to get people to book in.
Even the most well-intentioned practitioners can get pulled into a set of persuasion and scarcity tactics that are deeply at odds with the values behind our work: trust, safety, empowerment.
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For sure, nobody actually wants to come across as selling.
MAYBE YOU'VE ALREADY BEEN ASKING YOURSELF...
Do I really have to be a 'wellness influencer' to build a busy practice?
Is there a recipe for success that doesn't involve spending my life on social media?
Can I find new clients in a way that feels genuine and authentic?
I'm a Craniosacral Therapist who spent almost 20 years running a busy practice. But I started with self-doubt, zero business experience and no idea where to begin.
The things I was told I should be doing - posting 5x a week on social media, networking, giving talks - felt exhausting.
Mainstream marketing was out of sync with my values and taking a toll on my nervous system. It didn't even seem to be working for the other therapists I knew!
The good news: I learned getting busy as a therapist isn't about advertising. It's about practice-building.
In other words, it's the holistic approach that focuses on building trust with your clients, building your reputation, and building behind-the-scenes systems that really work for us as therapists.
Hi, I'm Sara.
Founder of How Humans Heal.
Introducing
Your complete training and action plan to create the ripple effect of trust & professionalism that lead to a thriving practice.
I’m sharing the exact step-by-step method + behind-the-scenes systems I used to get to fully booked with a waitlist,
so that you can do the same, with or without social media.
All in a 9-week online programme
combined with extra support and resources.
Here's what's inside the course
Part One:
Foundations
Move past your limiting beliefs, tap into a new level of confidence, and set up the habits that lead to success.
Clarity
START WITH SELF-BELIEF
Learn a simple and powerful way to stand out, by sharing what's different about your therapy or your unique approach to treatment or wellbeing.
FOCUS ON HOW YOU HELP
Pinpoint exactly WHO your clients are, WHERE to find them, and HOW to reach them.
CONNECT WITH YOUR CLIENTS
Part Two:
Behind-the-Scenes
Create an outstanding website (whatever your budget) that demonstrates your expertise and client-care.
Connection
SET UP YOUR WEBSITE
Courage
Learn how to structure new client enquiry calls, get professional with ready-to-send welcome, reminder and follow-up emails and include the trust-building touches that lead to long-lasting client relationships.
BUILD YOUR "BEHIND-THE-SCENES"
Get clear on your income goals, set your fees from a place of self-worth, stick to your policies with kindness and grace, and manage your time and energy like a pro.
GET ORGANISED
Learn a proven step-by-step process that leads to recommendations, and start getting new referrals to your practice straight away - whether or not you have 'a network'.
FOCUS ON REFERRALS
Part Three:
Ethical Marketing
Identify the kind of marketing that suits your personality and strengths, keep things simple and effective by choosing just ONE method, and free up your time and energy for the work you love!
CHOOSE THE RIGHT CHANNEL
Get known as the go-to person in your community for what you do and who you treat, and learn how to build your reputation by sharing what you stand for.
SHARE YOUR PERSPECTIVE
Create a personalised marketing plan with easy-to-follow action steps, and experience the motivation that comes from seeing real results, straight away.
CREATE YOUR MARKETING PLAN
- DEIRDRE WALSH, CRANIOSACRAL THERAPIST
This is a journey of delving deep into your values, your message, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your present and future clients. In my opinion Pathway to a Full Practice should be mandatory core curriculum training for all therapists. If you're wondering if you should invest your time, energy and money into doing this course then my advice is just do it."
"I would normally run a mile from anything marketing and sales related but this is different."
- LIZ LEECH, CRANIOSACRAL THERAPIST
"I have been self-employed as a therapist for 12 years and run a fairly successful practice but I've always thought that something was missing. I have gained so much knowledge of client-centred, ethical marketing, website design and honing my processes. On top of that I've learned so much about what has been holding me back from having a successful practice."
"Amazing value for money and the warm, encouraging support from Sara hits the spot every time"
- LOU LOVEGROVE, YOGA TEACHER
"It's down-to-earth, clear, guides you towards self discovery, and answers the questions you did not know you wanted to ask! It's a guide for designing your best self as a therapist, and developing your best (and profitable) professional practice. This is the course that I wish existed when I was beginning my career as a therapist and then a yoga teacher."
"This is the course that I wish existed when I was beginning my career."
- DEIRDRE WALSH, CRANIOSACRAL THERAPIST
This is a journey of delving deep into your values, your message, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your present and future clients. In my opinion Pathway to a Full Practice should be mandatory core curriculum training for all therapists. If you're wondering if you should invest your time, energy and money into doing this course then my advice is just do it."
"I would normally run a mile from anything marketing and sales related but this is different."
NEXT REVIEW
- LIZ LEECH, CRANIOSACRAL THERAPIST
"I have been self-employed as a therapist for 12 years and run a fairly successful practice but I've always thought that something was missing. I have gained so much knowledge of client-centred, ethical marketing, website design and honing my processes. On top of that I've learned so much about what has been holding me back from having a successful practice."
"Amazing value for money and the warm, encouraging support from Sara hits the spot every time"
NEXT REVIEW
- LOU LOVEGROVE, YOGA TEACHER
"It's down-to-earth, clear, guides you towards self discovery, and answers the questions you did not know you wanted to ask! It's a guide for designing your best self as a therapist, and developing your best (and profitable) professional practice. This is the course that I wish existed when I was beginning my career as a therapist and then a yoga teacher."
"This is the course that I wish existed when I was beginning my career."
NEXT REVIEW
Weekly video lessons, powerful exercises and worksheets, plus a flexible structure with a self-paced option.
VIDEO LESSONS
Live sessions via Zoom for personalised support, feedback and the accountability you need to help you stay on track.
LIVE SESSIONS
Done-for-you templates and scripts for emails, conversations, important calls and more - ready for you to use straight away!
TEMPLATES + SCRIPTS
How it works
Everything is laid out clearly for you. There's no information overload.
As soon as you log into the course, you'll find all the resources you need.
Because if you're going to take this step, it's important to have the ongoing encouragement and motivation you need.
PLUS, more training, resources and support
AND THAT'S NOT ALL
The Therapist's Resource Library
Save yourself hours of brainpower with done-for-you templates, pre-written emails, scripts for phonecalls, policies to edit-and-adapt, consultation and consent forms, ready-to-use referral requests and so much more.
With the Resource Library, you have everything at your fingertips - just swipe and go! Plus, you get the popular Year in Review and Annual Planning Guides to make sure you know exactly where you're heading, and how to keep on track.
Live Monthly Q&A Sessions via Zoom
Come along to regular small group sessions via Zoom, ask questions about the course topics, and feel connected to your fellow students on the programme.
Whether you need a safe space to share your worries, a friendly pep talk, a boost for your self-belief, to be cheered on when you take a brave step like launching your website…all of this is baked into the programme, and I believe it’s one of the major reasons why our students get the results they do.
Private Online Community
Join our friendly and supportive student community inside the course. This is a place to discuss the course topics, get inspired, and ask for help if you need it, knowing you'll always get a caring and thoughtful response. If you’re experiencing self-doubt or need some feedback, you’re never alone.
We all have different preferred ways of showing up and connecting with others, so the Community offers you an additional way to the Live Q&As to meet with like-minded therapists on the same journey.
That's why all of this is included too
"The fact that this course was online was an initial stumbling block but when I realised how interactive Sara was & the fact that participants could interact as much or as little as they choose made this very different from the usual online courses I have done."
"I appreciated the feedback to everyone because it was all really good coaching advice that touched me and my concerns."
- BERNADETTE
- DEIRDRE
"The templates are gold - it took me years to find and refine what Sara gives you with one click."
- LOU
core modules
Here's a breakdown of the weekly modules in the programme:
YOUR MINDSET
Harness the power of your thoughts, identify and transform the limiting beliefs that have held you back, and create daily habits and rituals that sustain and support you.
YOUR POSITIONING
You are unique, and that's your superpower! Discover and define what makes you and your services totally different from every other practitioner out there.
YOUR CLIENTS
Pinpoint exactly WHO your clients are, WHERE to find them, and HOW to reach them. Learn how to put empathy and connection at the heart of everything you write.
YOUR WEBSITE
Learn how to make your therapy website work for you (including exactly which pages you need) and get past any technology blocks that have been holding you back.
YOUR SYSTEMS
Get organised with clear systems, including admin and fees, client retention, and exceptional post-session communication and client-care.
YOUR REFERRALS
Set up a Recommendations and Referral System which will become the single most effective source of new clients for your therapy practice.
MODULE 01
MODULE 02
MODULE 03
MODULE 04
MODULE 05
MODULE 06
YOUR STRENGTHS
Bring another level of self-awareness to your practice-bulding journey, by getting clear on your gifts, strengths and marketing style.
MODULE 07
YOUR MESSAGING
Leave behind 'sales tactics' and learn how to use marketing to inspire, to educate, to showcase your expertise and build a solid reputation in your community.
MODULE 08
YOUR GROWTH PLAN
Create an easy-to-follow Marketing Plan based on your natural communication style and your ideal marketing method - no more trying to do it all!
MODULE 09
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
- JACKIE EARL, CRANIOSACRAL THERAPIST
"Pathway to a Full Practice inspired me to really take charge of the ‘marketing’ side of my practice. Instead of wasting energy constantly feeling bad about the stuff I wasn’t doing, I became organised and disciplined. I developed a Signature Programme which I have just launched, using all the advice from this module. This course is continuing to support me both personally and professionally and I highly recommend it."
"As soon as I followed the steps, my client rebooked, as well as referring a friend to come and see me."
- CLAIRE BRANDRETH, craniosacral therapist
"The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
WHAT STUDENTS ARE SAYING
WHAT STUDENTS ARE SAYING
What makes this course different...
Thoughtfully designed
for therapists, by a therapist.
You learn the core skills of practice-building that aren’t included in general marketing courses - things like how to design treatment packages, how to build professional referral relationships and how to get known for your expertise.
THOUGHTFULLY DESIGNED FOR THERAPISTS, BY A THERAPIST.
We look at the mental blocks that are specific to therapists and wellness practitioners, so you can move past the myths that hold you back. It's not just about knowing WHAT to do, but HOW to do it - taking action from a place of abundance, generosity and service.
You don't have to be a self-promoter, a tech wizard or a public speaker to succeed. But you do need to believe in yourself, and cultivate a positive state of mind. We'll also look at the habits and practices that build resilience, and ensure you'll avoid burnout.
IT INCLUDES THE FOUNDATIONS OF MINDSET AND SELF-BELIEF.
It includes the foundations of mindset and self-belief.
ETHICAL MARKETING. ALWAYS.
Pathway to a Full Practice teaches you super effective strategies that don't rely on making people think they're broken and need to be fixed. Instead, we focus on the power of transparency, trust and empowerment. Your marketing shouldn't have to be separate from your therapeutic work - it's all part of making a genuine connection with another human.
Ethical Marketing. Always.
If you tend not to feel comfortable in the world of business, part of that might be because of an emphasis on competition. I believe in community over competition, and that mutual support is a much better way to build caring, professional networks. Knowing that you're seen and encouraged by others who have your best interests at heart is a just as important as having the right information.
An ethos of kindness, warmth, safety and support.
An ethos of kindness, warmth, safety and support.
LET'S GET STARTED.
ARE YOU READY?
Join Pathway to a Full Practice today and get:
The Pathway to a Full Practice Core Curriculum Course complete with video lessons, worksheets and action steps
The Therapist's Resource Library
Live Monthly Q&As via Zoom with Sara
Membership of the Pathway Online Student Community
Lifetime Access to ALL course materials, future upgrades, bonus materials and extra content
Choose the payment option that works best for you.
12 Monthly Payments of £97
A one-time payment of £997
6 Monthly Payments of £194
JOIN TODAY!
MOST FLEXIBLE
BEST SAVINGS
MOST POPULAR
JOIN TODAY!
JOIN TODAY!
Try Pathway for 30 days.
100% risk free.
That’s how much I believe in this course and stand by what I’m offering.
It’s simple: join the programme and try it for yourself. If you don’t find the information, exercises, and templates helpful, just show me you completed all of the exercises and request a refund. You’ll receive your money back in full.
Let's talk about cost.
Here's what I'd like you to know.
Everything you've put into becoming the practitioner you are today needs to be matched by the knowledge of how to turn your skills into a successful business! Otherwise, your doubts and fears will start running the show, and they'll stop you from investing in the ultimate source of your success: You.
Instead of focusing on the short-term cost, I invite you to think in terms of the value of these changes...
I recognise that signing up for this programme is an important choice, and you need to decide if it makes sense for you.
THIS ISN'T MAGIC.
- A steady flow of regular clients, paying your full rate, and booking in advance for multiple-session packages.
- Clients who are recommending you to friends and family, who in turn are ready to book as soon as they reach out to contact you.
- An inbox filled with enquiries from new clients and automatic booking confirmations via your website.
- Regular referrals from colleagues who trust you and who understand your unique approach to your work.
If you're thinking about the numbers, these are the numbers that are going to matter not just next year, but every year for the duration of your therapy practice.
There's a system you can learn to make this happen.
And all of this is a return on investment that more than covers the cost of this programme.
"I've been a clinic manager for 13 years, and have seen first hand the challenges faced by talented therapists. How do you know how to trust and what to invest in? I can wholeheartedly say that this is worth it!"
- SOPHIE CAWS, CLINIC OWNER & DIRECTOR,
BRIGHTON & HOVE THERAPIES
FROM INDUSTRY EXPERTS & ESTABLISHED CLINIC DIRECTORS
kind words
“Working with Sara feels innovative, inspirational and enables you to be super confident with what you are offering to the world, knowing it resonates with your integrity."
- CAROLINE BARROW, DIRECTOR,
THE UPLEDGER INSTITUTE UK
FROM INDUSTRY EXPERTS & ESTABLISHED CLINIC DIRECTORS
kind words
FROM INDUSTRY EXPERTS & ESTABLISHED CLINIC DIRECTORS
kind words
"This is the kind of learning we all wished we had before we became practitioners!"
- HANNAH PEARN, ACUPUNCTURIST & CLINIC DIRECTOR, HANNAH PEARN ACUPUNCTURE
FROM INDUSTRY EXPERTS & ESTABLISHED CLINIC DIRECTORS
kind words
FROM INDUSTRY EXPERTS & ESTABLISHED CLINIC DIRECTORS
kind words
Figure Out Your Marketing Style - are you The Mentor, The Connector, or The Expert? - to instantly make marketing easier and more authentic
Here's what you'll get inside the programme
My Recommendations & Referrals Method to take your new client enquiries from random to regular and predictable (PLUS confidence-boosting tips to help you feel professional and comfortable)
How To Have The Trust-Building Conversations that every successful therapist has mastered...and that you probably weren't taught about during your training
The Client's Journey Framework that shows you how to guide clients from first enquiry to first appointment, plus the secret to building long-term client relationships
Learn How To Set Your Income Goals and How To Reach Them - how to set your fees, when to raise your fees and how to move past discomfort around the topic of money
A Simple System for Managing Your Time that works for your energy levels and your personality type
Figure Out Your Marketing Style - are you The Mentor, The Connector, or The Expert? - and instantly make marketing easier and more authentic
Here's what you'll get inside the programme
My Recommendations & Referrals Method to take your new client enquiries from random to regular and predictable (PLUS confidence-boosting tips to help you feel professional and comfortable whenever you talk about your work)
How To Have The Trust-Building Conversations that every successful therapist has mastered...and that you probably weren't taught about during your training
The Client's Journey Framework that shows you how to guide clients from first enquiry to first appointment, plus the secret to building long-term client relationships
Learn How To Set Your Income Goals and How To Reach Them - how to set your fees, when to raise your fees and how to move past your discomfort around the topic of money
A Simple System for Managing Your Time that works for your energy levels and your personality type
Still not sure if the course is right for you?
Maybe you've read from the student testimonials that this programme offers great value for money. It really does. Because I know from experience that you need more than knowledge to succeed.
You need all the other things, too: a step-by-step framework, the right materials at your fingertips, templates that make your life easier, a supportive community and a feeling of motivation and purpose!
If you want to support yourself financially as a therapist, if you don't want to keep relying on part-time jobs to make ends meet, if you’re tired of always struggling, if you’re really ready to make a go of this wonderful career path that you’ve chosen…there comes a time when you need to do something different.
THERE ARE NO GUARANTEES IN LIFE.
BUT I CAN TELL what i truly believe.
IMAGINE YOURSELf,
ONE YEAR FROM NOW.
Imagine looking back to this moment. Think how different things might be in 12 months time, if you decide to take a new step forwards, and bet on yourself, today.
This may not be the right moment for you to take the course, and if that's the case I completely understand. But if your gut is telling you this is what you've been waiting for, here's what I'll say.
I BELIEVE IN YOU, AND I'LL BE WITH YOU EVERY STEP OF THE WAY.
Sara x
Join Pathway to a Full Practice today and get:
The Pathway to a Full Practice Core Curriculum Course complete with video lessons, worksheets and action steps
The Therapist's Resource Library
Live Monthly Q&As via Zoom with Sara
Membership of the Pathway Online Student Community
Lifetime Access to ALL course materials, future upgrades, bonus materials and extra content
Choose the payment option that works best for you.
12 Monthly Payments of £97
A one-time payment of £997
6 Monthly Payments of £194
JOIN TODAY!
MOST FLEXIBLE
BEST SAVINGS
MOST POPULAR
JOIN TODAY!
JOIN TODAY!
frequently asked questions
Q: There's a lot going on in my life - I'm not sure I have enough time to take the course right now.
A: We’re all different, so you can study however fits your learning style and your circumstances. After you sign up, you have the option of following the 9-week programme, or taking it at your own pace. There’s no time limit, you can pause whenever you need to, implement what you've learned so far, then come back when you're ready. You can re-watch the lessons as often as you need to. You can take 9 weeks, or 9 months, it's up to you!
A: Once you sign up, you can start whenever you like. The way it works is that every week for 9 weeks, a new module is released including video lessons and exercises. You can follow this weekly schedule OR if you prefer you can take your own time to do the lessons - it's whatever works best for you!
You'll also receive an email every week to let you know the latest module has been published, and discussing that week's topic.
A: After you sign up, you’ll receive a Welcome Email with the instructions you need get started. This includes a Walkthrough Video showing you exactly how to login and access the course dashboard, how to get started, and how to access the Resource Library and the Course Community. If you're new to online courses, we walk you through every step.
A: The course is designed to take 9 weeks, and a new module is released each week. However, if you need more time or something happens in your life, you can complete the training however works best for you. All of the lessons are recorded, so if you prefer to spread the lessons over more weeks, or binge watch several modules in one weekend, that’s fine!
It’s up to you, but I recommend taking time to digest the lessons and complete the exercises. Aim to spend around 2-4 hours on the course per week, to watch the videos and follow the exercises and actions steps. You will also have access to the course for as long as you need it. You can re-watch any videos at any time, and set your own pace.
A: The lessons are recorded not live, so you can watch them anytime that suits you.
A: These take place twice monthly and the dates and zoom links are always published in the online Pathway Community that you have access to. You don't need to book, you can simply drop in!
A: You don’t need to worry about falling behind. Each video lesson is distilled into bite-sized sections, with just the information you need, and the action steps to take – there’s no information overload. The course also comes with lifetime access – this means you can take a break at any time – if you’re away, if life gets in the way, or if you want to go at a different pace. You can also go back and re-watch the module videos as often as you like.
A: If you help humans to heal - whether your work is hands-on, talking therapy, movement medicine, energy work, or a blend of modalities - and you need help to build a sustainable and profitable practice, then this course is made for you.
Our students have included practitioners of Massage Therapy, Craniosacral Therapy, Psychotherapy, Counselling, Thai Yoga Massage, Yoga, Pilates, Physiotherapy, Acupuncture, Myofascial Release, Nutritional Therapy, Herbal Medicine, Aromatherapy, Homeopathy, Reflexology, Reiki, Mindfulness, Bowen Technique, Kinesiology, Ayurvedic medicine, Traditional Chinese Medicine, Breathwork and Mindfulness meditation.
A: There isn't a specific module on social media and to be honest, what works on Facebook and Instagram changes so often that your best bet is to find the most up-to-date resources for those platforms (I offer recommendations inside this programme).
But here's the thing: what you learn on Pathway to a Full Practice can be applied to ANY marketing channel you use. Your website. A newsletter. A talk you give at a local event. A podcast you're a guest on. And yes, posts and stories on Facebook or Instagram. You'll come away with an understanding of what to say that's original, and what to write that's specific to your practice and your clients - so you'll never be 'posting just for the sake of it' again.
Also good to know is that this programme teaches you a holistic system of building and running a busy practice without the need for social media, if it's not your thing.
A: Yes! Students come from all over the world, including the UK, Ireland, USA, Canada, Australia, Japan and Spain. The course lessons are recorded not live, so you can watch them anytime. The Live Sessions via Zoom take place at different times to allow everyone to join no matter what timezone you're in, and the Online Community is accessible 24/7.
Q: The price for the course is shown in £GBP. What happens if I live somewhere with a different currency?
A: No problem. Wherever you are in the world, when you pay for the course at the checkout, you will be charged in your own currency. As soon as you make payment for the course, you will receive a receipt by email for your purchase, along with a separate Welcome Email with everything you need to get started.
A: I can’t promise you specific results from your practice in a specific timeframe. Nobody can. And I would suggest being a bit cautious about anyone who does. Because we all start at different levels of experience, and in different markets. However, if you follow the steps outlined in the course, you will likely be surprised at how quickly you make back the cost of this course.
My confidence in your ability to do this is reflected in the 100% money back guarantee included with the programme. Looking back a year from now, the time and money you invest today will absolutely pay for itself in terms of the results you see in your practice and the confidence you have in yourself as a practitioner.
A: If you’re not happy with the course, and if you return all the completed exercises within the first 30 days, I will refund your money in full. That’s a guarantee.
"The best investment I ever made in my peace
of mind and business was deciding to work with Sara.
Don't hesitate to sign up for her amazing offering.
She is the most generous human I know."
- NANCY MEDWELL, BREATHWORK PRACTITIONER
