Everything you need to build a fully-booked therapy practice.
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Get the steps, systems and self-belief to grow, whether you're a newly qualified therapist or an experienced practitioner.
"I know I should
be doing more marketing, but it just feels exhausting."
Many - probably most - therapists struggle with influencer-style self-promotion . Plus, getting caught up in the relentless pursuit of likes on social media won’t actually help you to reach or retain clients.
So what does help?
Step one: trust your gut. If sales tactics and scarcity feel wrong, you're already on the right track.
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If you find yourself thinking along these lines, you’re in good company.
"I know I should be doing more marketing, but it just feels so exhausting."
Many - probably most - therapists struggle with influencer-style self-promotion. Plus, getting caught up in the relentless pursuit of likes on social media won’t actually help you to reach or retain clients.
So what does help?
Step one: trust your gut! If sales tactics and scarcity feel wrong, you're already on the right track.
Paragraph
If you find yourself thinking along these lines, you’re in good company.
"Nothing about mainstream marketing sits comfortably with me. I hate the hard sell, the social media frenzy.
Sara's approach is soulful, compassionate and humane."
"I would normally run a mile from anything marketing and sales related but this is different.
This is a journey of delving deep into your values, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your clients."
I started my career as a therapist with a ton of self-doubt, zero business experience and a sense of dread when it came to marketing.
20 years later, I know that getting busy as a therapist has very little to do with advertising. Practice-building is about so much more than marketing.
It's about feeling empowered in the day-to-day running of your practice, knowing how to steadily build your reputation (offline as well as online), and getting clear on what makes you unique as a practitioner.
Take heart! Your success does not depend on having an Instagram Reels Strategy. I promise.
- Sara
Your complete training and action plan to create the ripple effect of trust & professionalism that lead to a thriving practice.
I’m sharing the exact step-by-step method + behind-the-scenes systems I used to get to fully booked with a waitlist,
so that you can do the same, with or without social media.
All in a 9-MODULE online programme
combined with extra support and resources.
Part One:
Foundations
Move past limiting beliefs, and discover the practices and habits that will fuel you on your practice-building journey.
Tap into the powerful benefits of narrowing your focus, and stand out from the crowd with a unique specialism in your practice.
Learn the secret to connecting with new clients, and how to show up as your true self (while still maintaining great boundaries)!
Part Two:
Behind-the-Scenes
Get clear on your income goals, set your fees from a place of self-worth, stick to your policies with kindness and grace, and learn the trust-building touches that create a safe and held experience for your clients.
Learn exactly how to structure new enquiry calls, initial consultations, and treatment packages or programmes, and understand why clients do (or don't) rebook, plus the key to building long-term client relationships.
Make sure your website is intuitive and reassuring for clients, plus get my Recommendations & Referrals Method to take enquiries from random, to regular and predictable.
Are you an introvert or an extrovert? Is your communication style the Mentor, the Connector or the Expert? Discover the most natural and effective marketing methods for your personality.
Craft a core message that means you'll never be stuck for what to post or write about again. Share your love for your work in a way that's ethical, impactful and inspiring.
Create a simple, personalised marketing plan that you feel calm about, and that tracks your progress over the months - so you can see exactly what's working, and do more of it!
Part Three:
Marketing
"Pathway to a Full Practice inspired me to really take charge of the ‘marketing’ side of my practice. Instead of wasting energy constantly feeling bad about the stuff I wasn’t doing, I became organised and disciplined. I developed a Signature Programme which I have just launched, using all the advice from this module. This course is continuing to support me both personally and professionally and I highly recommend it."
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
Weekly video lessons, powerful exercises and worksheets, plus a flexible structure with a self-paced option.
Live sessions via Zoom for personalised support, feedback and the accountability you need to help you stay on track.
Done-for-you templates and scripts for emails, conversations, important calls and more - ready for you to use straight away!
Everything is laid out clearly for you. There's no information overload.
As soon as you log into the course, you'll find all the resources you need.
Because if you're going to take this step, it's important to have everything you need.
PLUS, more training, resources and support
Come along to regular small group sessions via Zoom, bring your questions about the course topics, and get feedback and encouragement.
That's why all of this is included too
Save yourself hours of brainpower with done-for-you templates, scripts, policies to edit, ready-to-use emails and much more - just swipe and go!
Join our friendly, supportive student community, connect with like-minded practitioners on the same path, and know that you're never alone.
"The templates are gold.
It took me years to find and refine what Sara gives you with one click."
"Safe and supportive.
I loved the pace and the wonderful encouragement."
Connection
Clarity
Connection
core modules
Move past the myths and limiting beliefs that are specific to therapists, and cultivate the attitude and habits that will keep you motivated and resilient.
Get clear on your positioning, and define what makes you and your services different from every other practitioner out there.
Pinpoint exactly WHO your clients are, WHERE to find them and HOW to make a connection through powerful copywriting.
Create a website you love (whatever your budget) that showcases your approach, demonstrates your expertise, and makes it easy and intuitive for clients to book in with you!
Get professional with behind-the-scenes systems, and client-care that spreads the word for you. Learn the core skills of practice-building that aren’t included in general marketing courses.
Discover how word-of mouth recommendations & referrals can be your primary source of clients. Shift away from competition to build caring, professional networks with aligned colleagues.
Transform your relationship with marketing with ethical and effective strategies based on transparency, trust and empowerment. Choose what suits your strengths, personality and natural communication style!
Become known as the go-to person in your community for how you work, who you help, and what you stand for. Share a message that's original and meaningful to your clients.
Plan for success with a clear vision, a personalised marketing plan and action steps that bring results straight away.
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
UK
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
MASSAGE
THERAPIST
SPAIN
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
"You start to see results from the first week! I 100% recommend this wonderful course.
David Zotes
CRANIOSACRAL
THERAPIST
IRELAND
MASSAGE
THERAPIST
UK
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
YOGA
TEACHER
UK
"Really good coaching advice that touched me and my concerns."
Bernadette Kirwan
CELTIC SPIRITUAL MENTOR
UK
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
BREATHWORK
PRACTITIONER
USA
CRANIOSACRAL
THERAPIST
UK
CELTIC SPIRITUAL MENTOR
"Really good coaching advice that touched me and my concerns."
Bernadette Kirwan
MASSAGE
THERAPIST
"You start to see results from the first week! I 100% recommend this wonderful course."
David Zotes
YOGA TEACHER
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
MASSAGE
THERAPIST
"You start to see results from the first week! I 100% recommend this wonderful course."
David Zotes
CELTIC SPIRITUAL MENTOR
"Really good coaching advice that touched me and my concerns."
Bernadette Kirwan
CRANIOSACRAL THERAPIST
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
MASSAGE
THERAPIST
"You start to see results from the first week! I 100% recommend this wonderful course."
David Zotes
CRANIOSACRAL THERAPIST
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
CRANIOSACRAL THERAPIST
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
CRANIOSACRAL THERAPIST
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
"The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
Claire Brandreth
MASSAGE
THERAPIST
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
CRANIOSACRAL THERAPIST
"The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
Claire Brandreth
CRANIOSACRAL
THERAPIST
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
CRANIOSACRAL
THERAPIST
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
MASSAGE
THERAPIST
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
BREATHWORK
PRACTITIONER
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
BREATHWORK
PRACTITIONER
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
YOGA TEACHER
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
CRANIOSACRAL
THERAPIST
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
YOGA TEACHER
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
BREATHWORK
PRACTITIONER
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
CELTIC SPIRITUAL MENTOR
"Really good coaching advice that touched me and my concerns."
Bernadette Kirwan
That’s how much I believe in this course and stand by what I’m offering.
It’s simple: join the programme and try it for yourself. If you don’t find the information, exercises, and templates helpful, just show me you completed all of the exercises and request a refund. You’ll receive your money back in full.
If this isn't the right moment, I totally understand. But if you're considering it, I want to share with you something I tell every therapist I work with:
You have already invested so much time, energy, money and care into becoming the practitioner you are today. And it is 100% not your fault that you weren't taught about practice-building before you qualified.
And this is different from the knowledge you have about helping people to heal. This kind of knowledge is what will make it possible to do the work you love in a sustainable, profitable way.
But now, you need to know how to build a practice.
Winging it and hoping for the best just doesn't work. It leads to years of financial struggle, relying on part-time jobs to make ends meet, and never feeling like you're on solid ground.
At some point, it's up to you to decide to prioritise this.
- A steady flow of regular clients, paying your full rate, and booking in advance for multiple-session packages.
- Clients who are recommending you to friends and family, who in turn are ready to book as soon as they reach out to contact you.
- An inbox filled with enquiries from new clients and automatic booking confirmations via your website.
- Regular referrals from colleagues who trust you and who understand your unique approach to your work.
If you're thinking about the numbers, these are the numbers that are going to matter not just next year, but every year for the duration of your therapy practice.
There's a system you can learn to make this happen.
And all of this is a return on investment that more than covers the cost of this programme.
"As soon as I followed the steps, my client rebooked, as well as referring a friend to come and see me. The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
frequently asked questions
"It's down-to-earth, clear, guides you towards self discovery, and answers the questions you did not know you wanted to ask! It's a guide for designing your best self as a therapist, and developing your best (and profitable) professional practice."
"This is the course that I wish existed when I was beginning my career as a therapist and then a yoga teacher."