NAVIGATE

PATHWAY TO A FULL PRACTICE

MARKETING, REIMAGINED FOR THERAPISTS.

Most therapists know deep in their bones that sales tactics don’t fit with the work we do.

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But we can still find ourselves following advice that's been around since the 1950s: just "get out there and sell yourself."

If you're like me, you have a gut-level resistance to pushing on people's pain points or positioning yourself as the answer to their problems.

It doesn't feel good and it's not a good look, either.

Welcome to the effective, ethical alternative for self-employed therapists. Because your success should never depend on going against what you believe.

The Pathway to a Full Practice Difference

Compassion & Support

for hands-on, mind-body and talking therapists.

02

The Antidote to Hustle

In our digital, always-switched-on, social-media driven world, you don’t have to follow the crowd. Learn a different way to communicate, based on principles like holding a safe space, and empowering someone in their choices. 

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Compassion & Support

Fears, limiting beliefs and isolation will put the brakes on your practice growth faster than a low ranking on Google. We all need encouragement to move past the self-doubt that holds us back, to be true to ourselves, to take brave steps, and to protect our peace. 

04

Genuinely Good Advice

You don't need a 50-point marketing checklist. You need clear, relevant guidance that applies to the realities of a therapy practice. Things like how to build trust at the first appointment, or how to answer questions like "How many treatments will I need?” in a way that shows care and professionalism.

01

The Whole Journey

Get known for the unique work you do. Build a strong reputation in your community and your field. Be confident, boundaried, and professional in how you work. Encourage more referrals from colleagues. Shift from one-off appointments to long-term client relationships. Offer exceptional client care. Learn how to make your practice more welcoming.

I would normally run a mile from sales and marketing but this is different. This is a journey of delving deep into your values, your message, your uniqueness, your reasons for doing what you do and how to make that relatable to your present and future clients. 

This is life learning that will help both you and your business grow.
In my opinion this should be mandatory core curriculum training for all therapists.


I would normally run a mile from sales and marketing but this is different.
This is a journey of delving deep into your values, your message, your uniqueness, your reasons for doing what you do and how to make that relatable to your present and future clients. 

- DEIRDRE WALSH,
CRANIOSACRAL THERAPIST,
IRELAND

THERAPIST, EDUCATOR & FOUNDER OF HOW HUMANS HEAL.

Hi, I'm Sara Hammond.

I believe that after you qualify as a therapist, you deserve more than a few business tips.

THERAPIST, EDUCATOR & FOUNDER OF HOW HUMANS HEAL.

Practice-building is an essential element of your professional journey, not an afterthought.


From defining what’s unique about your work, to building trust with your clients, to building your reputation in your community, and building behind-the-scenes systems...you deserve a holistic approach that sets you up for success in the long run.

That's why I created Pathway to a Full Practice - a practical, values-led alternative to mainstream marketing, based on therapeutic principles like safety, consent, and empowerment.

I started my career as a self-employed therapist with a business plan best summed up as Hopefully It Will All Work Out. What followed was a year spent wondering why marketing felt so awful that I avoided it all the time. Was it a lack of confidence? Was it because I was an introvert? Or was I just not cut out to be self-employed?

Sound familiar?

Two years after I graduated, I was fully booked with a waitlist. This did not happen because I learned to “promote myself”.

In fact, I stopped listening to experts whose advice felt like it would require a personality transplant or a fake-it-til-you-make-it approach on social media!

My story

I decided to trust that what made me a good therapist
 inside the treatment room was also the best way
to grow my practice outside the treatment room. 

I took therapeutic principles - things like safety, consent, empathy, empowerment - and combined them with what I knew from my background in communication. It felt so much better than 'marketing'. And more importantly, it worked. 


I decided to trust that what made me a good therapist inside the treatment room was also the best way to grow my practice outside the treatment room. 

I took therapeutic principles - things like safety, consent, empathy and empowerment - and combined them with what I knew from my background in communication and language. It felt so much better. And more importantly, it worked.


It can work for you, too.

Read more about my Qualifications and Experience

 My Qualifications & Experience

Sara Hammond has spent two decades working in the holistic health field (Massage, Craniosacral Therapy), running two busy private therapy practices in the UK before turning her focus to mentoring practitioners and redefining how therapists learn to build ethical, sustainable businesses.

Drawing on thousands of one-to-one clinic hours, years of experience running independent practices, and a background in language and communication, Sara’s work bridges the therapeutic and business worlds. She helps therapists grow their practices with the same care and integrity they bring to their clients, while partnering with training organisations and multidisciplinary clinics who want the same for their students and teams.

Over the past 20 years, she has also taught People Care on Permaculture Design courses, co-written national ethical practice guidelines, and served six years in a communications role on the board of the Cranio Sacral Society. These experiences eventually led her to create Pathway to a Full Practice, a flagship online programme with a proven track record of helping therapists fill their diaries without compromising their values. The course was featured by Thinkific for its success as the antidote to guru-style marketing in the wellness sphere.

With qualifications in Massage, Craniosacral Therapy, Acupuncture & Traditional Chinese Medicine, and additional training in ethical marketing, nonviolent communication, and working with personality patterns and strengths, Sara applies therapeutic principles - empathy, safety, and respect - to every aspect of business and marketing.

Her mission is to help self-employed therapists build successful practices that are aligned with their values, while also hopefully shifting the culture of wellness communication toward greater transparency and care.



MEET SARA HAMMOND

Professional Bio

Today, I live in Wellington, New Zealand. I teach online and in-person, support therapists around the world, and partner with training schools to prepare their students for life beyond qualification.

I feel genuinely privileged to do this work. There’s something very special about supporting people who spend their lives helping others to heal, and contributing to the growing awareness that wellbeing can’t be separated from the ways we communicate, connect, and build our livelihoods.

When I’m not working or spending time with the people I love, you’ll probably find me on a beach with a book, a really good coffee, a giant dog for company - and, occasionally, penguins.



Today

38%

feel inadequate, anxious or sad in response to marketing. 


SOURCE: PHRASEE

Did you know?

of people

Trauma specialist Dr Gabor Maté and others have shown that when we internalise messages of not being good enough, we become more susceptible to autoimmune dysfunction and chronic diseases.

I believe that as therapists, it just doesn't make sense for us to reach new clients in a way that contributes to poor physical and emotional health.

Let’s bring what we know about genuine connection beyond the treatment room - into the way we communicate, share, and grow our work.

Let's do this differently, together.

- Sara

38%

feel inadequate, anxious or sad in response to marketing. 


of people

SOURCE: PHRASEE

Did you know?

SEE THE WORLD THROUGH THE EYES OF YOUR CLIENTS.  LEARN WHAT MATTERS TO THEM. CREATE GENUINE CONNECTION.

EMPATHISE

EDUCATE

Be generous. Share resources. Share a message that will MAKE A DIFFERENCE IN SOMEONE'S LIFE

EMPOWER

Don’t show someone your superpowers, show them theirs. ENCOURAGE SELF-TRUST ABOVE ALL ELSE

ETHICALLY

Lead with your values. Integrity is everything

- ANGIE SQUIRES
QI GONG PRACTITIONER,
UK

"Nothing about mainstream marketing sits comfortably with me. I hate the hard sell, the social media frenzy. Sara's approach is soulful, compassionate and humane."

I've gone from feeling fearful about promoting myself to running sell-out workshops, with plans in the pipeline for much, much more. If you're craving the support of someone wise to guide you,
I don't think you could find anyone better than Sara Hammond.