you know
how life changing
your work can be

But you can struggle with the whole picture
of building a practice
– from self-belief to self-care,
boundaries to business skills.

i’m sara hammond

Welcome! I founded How Humans Heal to support therapists and wellness professionals like you. You love your work. You want to help more people. You need some clear guidance that you can trust. 

Our mission is to help you to grow your practice, to reach the people who need you, and to share your work with the world – all without getting overwhelmed or compromising on your values.

In fact, we believe that the journey of growing your practice should feel just as inspiring as the work you do inside the treatment room. Pathway to a Full Practice: The Course is re-opening soon…


Our approach is different from most of what’s out there in the wellness industry:

  • We don’t try to convince you that social media, self-promotion and sales tactics are the keys to success. Instead, we show you how connection and client-care are the real foundations of a fully-booked practice.
  • We believe that mainstream ‘business’ advice just doesn’t fit with what we do. We’ve taken the parts of it that really work and combined them with the essence of healing – trust, safety and empowerment.

The result is a step-by-step process to grow a practice you’re proud of – even if you think of yourself as ‘not a business person’.

if you’re curious, here’s a little about me:

For the past fifteen years, I’ve run a successful therapy practice. Today, I’m based in the city of Brighton on the south coast of England. I specialise in helping my clients on their path to recovery, resilience and healing following trauma or health challenges. I am also a mentor to therapists, and a course creator.

I’ve started two practices from scratch (the first in a small, rural town, and the second in a city) and I’ve grown them both to fully-booked. I did this on my own; no business partners, no start-up funding, no advertising budget and no clue at the beginning about which advice to follow! I had to figure it out for myself.

In the end, experience was my best teacher. I learned that what brought me clients over and over again wasn’t marketing or special offers or social media. It was the power of trust and human connection.

Here’s the truth.

You don’t have to buy into the story that it’s hard to make a living in the world of holistic health. Or that there’s too much competition out there.

Right now, people need your help more than ever before.

But a lot of the marketing advice out there encourages you to focus on ‘getting attention’, then convincing people to sign up to your services. This approach is a bit like waving a sign that says ‘Look at me!’, or ‘I’m the expert!’, or ‘I can fix you!’

It’s exhausting for you, and disempowering for your clients. Luckily, there’s a different path.

How do you create and sustain a thriving practice?

At How Humans Heal, we teach you all the essential practice-building steps – things like how to set up your website for success, how to create a referral system, and how to build a reputation in your community.

But we go deeper than that.

We help you to get clear on your purpose, your strengths and your unique gifts.  We help you to develop your natural confidence and self-belief.  And we teach you how to share the power of your work in a way that feels true to who you are.

In other words, it’s all about integrity and being authentic –

You already have the skills to help people.

All you need to do is combine those skills with a clear plan to create connection and build trust. You don’t need to be a certain kind of person to do this (say, a self-promotor or an extrovert).

You just need to be yourself.

Trust and connection are at the heart of what it means to be human. So let’s put them at the heart of growing your practice, too. From the moment someone first hears about you, or lands on your website, to the very first appointment and beyond.

– Sara