the world
needs you and
the work you do

It should be simple: You want to help people.

You love what you do. You’ve put your heart and soul (+ time, money and energy) into being a practitioner.

You know you have to do something to bring more clients in the door. But your heart sinks at the thought of more marketing.

On top of that, nobody planned on a global pandemic. There’s so much uncertainty out there – how do you create a plan for getting clients, getting paid, and getting the word out at a time like this?

Whether you’re just starting out, or years into your practice, the biggest question seems to be – how can I even make this work?

And there doesn’t seem to be a clear answer anywhere.

You’re not alone.

i’m sara hammond

I’ve spent the past 15 years running a full-time Craniosacral Therapy practice, and mentoring other practitioners to grow their businesses, too. I understand what it’s like to try to get your practice off the ground. And I know how hard it can still be to find the right kind of advice and support.

I also know from experience that it’s totally possible to do the work you love, and fill your practice with the clients you love to work with. Even if you’re ‘not a business person’. Even in times of crisis and uncertainty. You just need to know the steps to take.

maybe some of this sounds familiar…

  • Feeling overwhelmed by the state of the world and wondering where that leaves you as a practitioner
  • Knowing you’re not in this for the money, but never quite managing to earn ‘enough’ to support the kind of life you dream of
  • Feeling uncomfortable with the idea of selling yourself, or simply talking about how you can help people
  • Feeling out of your depth when it comes to all the things you need to do, and sometimes wondering if you’re even cut out for this at all
  • Trying the things that you see others doing – from social media to special offers  – without seeing much come back from your efforts
  • Wishing there was someone who could just take you by the hand and show you what to do…

Everywhere you turn, there are conflicting messages –

On the one hand, you’re told that you’ll eventually attract the right clients – as long as you keep doing good work and staying positive. But it’s hard to feel ‘abundant’ when you’re struggling to pay the bills. You can’t afford to just wait and hope for the best.

And then there are the people who swear it’s all about posting daily on social media (and using the right #hashtags). Or giving talks at local events. Or running more special offers. Or giving free taster sessions.

So how do you even know where to begin, when you have a limited amount of time, money and energy?

the good news?
growing your practice
doesn’t have to
feel this hard

The problem isn’t you.

What’s holding you back isn’t a lack of skill, or ability.

The simple truth is that there was something missing from your training.

Without it, you end up – understandably – feeling confused and a bit lost. Probably also overwhelmed, and spending hours of your life on things you definitely were not dreaming about doing before you qualified…. Like Marketing. Admin. Website building. Social Media.

So, what’s the missing piece?

A Map.

Created specifically for the journey of becoming a successful practitioner. A map that shows you the steps you need to follow, in the right order, on your professional pathway. 

One that takes you from where you are right now, to a fully-booked practice.


Pathway to a Full Practice

The most comprehensive, clear and uplifting programme that’s designed for therapists like you – combining the essence of healing with the tools you need to grow a healthy practice.

A 9-week online training course that takes you step by step through the process of building a successful and sustainable practice.

  • Six Core Modules filled with essential content
  • A complete series of video lessons with easy-to-follow strategies and steps
  • Powerful exercises, worksheets and done-for-you templates for each stage of the course
  • Weekly emails for extra support and accountability
  • The tools and steps to get your practice on the right track in 2021!

No matter where you’re starting from today.

Even – and especially – if you’re not a ‘business person’.

the modules


21st century practice

  • How to make sure your therapy, yoga or wellness service is meeting the right needs in these challenging times
  • The biggest myths that hold most healing professionals back – how to move past them and fulfil your potential
  • The three essential building blocks of a thriving practice never change – make sure they are at the heart of your practice
  • How to build your resilience as a practitioner, easily grow a mindset for success, and develop a daily practice that keeps you resourced

Your difference – the key to standing out

  • How to work out your unique difference and positioning – and never worry about ‘the competition’ again
  • How to find the power in your story, and share the real difference you’re making in the world
  • Go beyond the usual list of qualifications and trainings, and craft a compelling and powerful bio
  • Finally, your perfect answer to the question, ‘What do you do?’
  • Your simple guide to the key elements in your branding and design

Your clients – making the connection

  • The #1 mistake most practitioners make, that guarantees it will be a struggle to get clients (how to avoid it)
  • Not everyone is your client! How to pinpoint exactly who your clients are, what they need and how to reach them
  • How to put your client’s needs and story at the heart of your practice-building strategy – the secret to making an instant connection

Talking about your work in the world

  • Create marketing you can be proud of – a totally different perspective on reaching the people who need your help
  • No more ‘marketing as usual’ – the world has changed with the spread of Covid-19, and the way you share what you do needs to change too
  • The four marketing blocks that are specific to wellness professionals (and how to get over them)
  • Exactly which pages and sections your website needs, and how to show a clear pathway to work with you- including the single biggest change you can make to your website, marketing materials and conversations to create trust
  • Real examples of therapy, yoga and wellness marketing so you can see how to put this into practice right now on your website and anywhere else you talk about your work (and what not to do and say)

Designing your perfect practice

  • A step-by-step guide to putting all your systems in place from the beginning – replace overwhelm, admin-avoidance and trying to work out what to do with clarity and organisation (Breathe a sigh of relief!)
  • Nuts, Bolts and Boundaries – how to set your prices and policies – so your clients know exactly what to expect, and you have a clear process to take people through
  • Design and create your ‘Signature’ treatment, class, or programme – that shows people straight away how you can help them, and that you become known for in your community
  • How to offer an exceptional client experience – the key to outstanding customer service, exceeding expectations and providing a safe and held space that’s second to none
  • Balance compassion with boundaries – ensure that your strength, resilience and health are never compromised (this is how to avoid burnout)

Growing your practice – the pathway to success

  • The exact steps on your Pathway to a Full Practice. So you have a practice-growing strategy that works and that feels good (even if you’re an introvert, on a DIY budget or ‘not a business person’)
  • The difference between tactics and strategy – and why it matters!
  • How to create a system that does your marketing for you, so you can get on with doing the work you love and helping the people who need you
  • The exact scripts you can use to build a supportive referral network of colleagues, clients and partners by putting service and generosity first
  • How to build trust from the moment someone discovers you –  so you never have to force, push or sell
  • Learn the simplest, least talked about way to get the word out about what you do!
  • Know what to expect and how to adapt for success as your practice grows


Pathway to a Full Practice is opening mid-2021




I cannot recommend this course enough. I’ve been a clinic manager for 8 years and have seen first hand all the challenges faced by therapists. It can be overwhelming with all the business advice out there – how do you know who to trust and what it’s worth investing in? Well, I can wholeheartedly say that this is worth it! There are so many talented therapists out there who deserve to have a fully booked practice – the only thing they’re missing are the vital principles that this course will teach you!

Sophie Caws
Clinic Owner & Director

This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher.  It is a template for designing your best self as a therapist which leads to developing and maintaining your best (and profitable) professional practice.

Lou Lovegrove
Yoga Teacher

frequently asked questions

What kind of practitioner is this course for? Is it right for me?

If you think of yourself a wellness professional, complementary, alternative or holistic therapist, or a yoga or pilates teacher – and you want to grow your practice – then this course is made for you.

For example, this course is for practitioners of: Massage Therapy, Craniosacral Therapy, Reiki, Thai Yoga Massage, Yoga, Pilates, Physiotherapy, Acupuncture, Zero Balancing, Myofascial Release, Nutritional Therapy, Counselling, Herbal Medicine, Aromatherapy, Homeopathy, Reflexology, Mindfulness, Bowen Technique, Kinesiology, Ayurvedic medicine, Traditional Chinese Medicine, Meditation, and so on.

If you don’t see your modality on this list, it doesn’t mean the course isn’t for you. The course was made with you in mind if your work is about helping other humans to heal, and if you need help with all aspects of growing your practice.

How long will it take me to complete the course?

This is a 6-module course, which is designed to take 6 weeks if you follow the course schedule – however, the course is self-guided so you can complete it however works best for you! You might prefer to spread the lessons over more weeks, or to binge watch several modules at once. It’s up to you, but I recommend taking some time to digest the lessons and complete the exercises. Aim to spend around 2-4 hours on the course per week, as you will be watching the videos and following the exercises and actions steps along the way. You will also have access to the course for as long as you need it, so you can return to re-watch any videos at any time, and pace yourself however works best for you.

What if I fall behind?

You don’t need to worry about falling behind. Each video lesson is distilled into bite-sized sections, with just the information you need, and the action steps to take – there’s no information overload! The course also comes with lifetime access – this means you can take a break at any time – if you’re away, if life gets in the way, or if you want to go at a different pace. You can also go back and re-watch the module videos as often as you like!

What happens after I sign up and pay?

After you sign up, you’ll receive an email straight away with your login details to access the course straight away! You will also receive another email, welcoming you to the course and the first module.

When can I expect to get more clients / make more money?

I can’t promise you specific results from your practice in a specific timeframe. Nobody can. And I would suggest being a bit cautious about anyone who does. Because we all start at different levels of experience, and in different markets. However, if you’re methodical and you follow the action steps, you will see results! And looking back a year from now, the time and money you invest today will absolutely pay for itself in terms of the results you see in your practice and the confidence you have in yourself as a practitioner!

Do you offer refunds?

If you’re not happy with the course, and if you return all the completed exercises after 30 days, we’ll refund your money in full. That’s a guarantee.

your risk free guarantee

try pathway to a full practice for a full 30 days, 100% risk free

Try the course for a full 30 days, and if you don’t find it truly helpful, you’ll receive 100% of your money back. That’s how much I believe in this course and stand by what I’m offering.

It’s simple: join the programme and try it for yourself. If you don’t find the information, exercises, and templates helpful for your practice, just show me you completed all of the exercises and request a refund. I’ll give you your money back in full.